ABOUT

Helena Ali, is a proudly British fashion brand from London to the world, focused on modern feminine cuts brought to life by our in-house atelier.

The Helena Ali brand was created by Helena AR and inspired by modern art, the playful combination of unique prints, colours and textures that captured a unique blend of modern design and timeless craftsmanship.

Like many good things, our business started off slow, but as word of mouth spread things picked up, especially after our contemporary couture collection and today we produce statement pieces which are stocked by international stores.

Till date we remain faithful to the quality that only the hand cut and tailored clothing of Helena Ali can deliver.